When you run your own business you tend to wear many hats. You’re suddenly responsible for making this product/ service work. You have to learn a lot, fast. In the early days marketing your brand can be particularly difficult due to limited expertise and funds. Luckily there are a multitude of free tools and resources out there to help you get started.
Creating content for social media takes time and pre-planning in order to get it right. Hootsuite allows you to schedule content in advance and then measure its success afterwards. Instead of worrying about how much time you should be dedicating to social media everyday, assign a morning to it at the start of each week and have a clear plan of what content you want to share in advance. Don’t solely rely on it though – social media isn’t social unless someone is monitoring it and engaging to it in real time.
Your Klout score is a number between 1-100 that represents your influence. How does it work? Klout takes into consideration the number of social media platforms you are connected to, with the followers you have on each and real world data from places like Wikipedia. Influence is becoming increasing important for brands, particularly when considering collaboration and partnerships with brand advocates. Klout will help you find the right kind of influencers to reach out to as well as measure your own influence.
If you’re looking to boost your organic traffic, you need to focus on your keywords to determine how people are landing on your website. Google Adwords Keyword Planner allows you to test a range of keywords to find out how often people search for them. Then you can work out where you should be focusing your efforts and develop your content strategy to include those keywords. Still struggling to grasp SEO? Read our overview of SEO practices here.
Once you’ve created all that wonderful content and you have visitors coming to your website, you will want to know where they came from and what they did once they got there. Step forward Google Analytics. Monitor and analyse everything from visitor demographics to the browser and device used to access your website. Plus you can set up goals to measure the actions that lead to conversions, like the purchasing of a product or signing up to an e-newsletter.
Another helpful free tool from Google is Google Alerts. Sign up and select the words or phrases you want to monitor – this could be your brand name, a product related to your industry or even the name of a competitor. Google Alerts will compile and send you all the relevant updates direct to your inbox so you can stay up to date.
Lacking design skills but not able to afford to go to a freelance designer or agency? Create a Canva account. The platform makes it so easy to create professional looking branded materials – from business cards to social media graphics – you can do a lot with the click of a mouse. Make the most of hundreds of free Canva templates, fonts, icons and images.
Need a logo for your new brand? Spaces does the hard work for you. All you need to do is type in your company name and experiment with its many icons, fonts and framing until you find the winning combination. There are so many variations to play around with you don’t need to worry about ending up with the same logo as someone else. Trust us, give it a try for yourself.
As all content marketers will know, there’s been no better time to use video in your marketing strategy. Animaker let’s you create animated videos simply by dragging and dropping components into the frames. You can create 120 different types of video – from 2D animations to engaging infographics.
Experiencing writer’s block? We’ve all been there. Sometimes you need a push in the right direction. Content Idea Generator is a fun way to get you thinking creatively. Simply type in the topic you want to write about and it will generate catchy blog post titles. Some of the suggested content ideas are just plain silly but it’s all part of the fun.
Looking for some insight into how your product or service is received? You need to know what your customers really think. Engage with your customers by creating a survey that gathers useful customer insight. With SurveyMonkey you can create a survey in minutes and easily analyse the results in the backend of the platform.
No matter what people say, email marketing certainly isn’t dead. When someone signs up to your newsletter they are making it clear they want to receive communications from you; they are actively engaging with your brand. With email marketing being 40 times more effective at bringing in new customers than Facebook and Twitter combined, it’s something you can’t ignore. If you’re planning to establish an e-newsletter then you need to be able to compete with the competition. There are slick emails out there – don’t let yours get lost in someone’s inbox. MailChimp is the perfect place to start, especially for those with little to no experience creating emails in the past.
If you use WordPress to power your website or blog then you should make the most of Yoast. If you’re new to SEO then download this free plugin and use it to guide your SEO efforts. When you create a web page or a new blog post Yoast will analyse the page and offer helpful tips on how you can improve it. From shortening the amount of text to ensuring your keyword features enough in the content, Yoast will keep your content on track.